Music Genre

This task was a look into similar music videos and songs as to the one we are going to create. I looked at features of a music video which we could add into ours to match the film to the song effectively. This task gave me a key insight into how the editing varies with our genre. From looking at multiple videos, Ive come to the conclusion that the editing is quicker than regular TV and film, however slightly slower than the majority of mainstream pop videos. This may be because the songs are often less joyful and upbeat so fast editing isn't as much of a match with these slower songs. Ive confirmed here that this genres music videos have a mix of narrative and performance. In the song Heathens there is even an inclusion of performance with the narrative. We will do the same in our music video to create a more fluent and connected video that has a clear link to the song and lyrics. After looking into Goodwins relation to lyrics theory, we will use elements of amplification and illustration in our video to create a clear link between the narrative and the video. After looking at another song made by Twenty One Pilots, Heathens, I have learnt more about the band and the instruments used in their songs. Drums and a bass guitar are featured in the music video for this song which has influenced our ideas. We will include a drummer and his drum kit in our video along with a  singer. This shall mean that our video matches the instruments in the song to make for a realistic and professional video.

Lip Syncing

Learning Comment
From this task i learnt how to make and film a music video. As this was my second attempt at a lip syncimg video i already had a basic understanding of how to make one but this was all about the narrative. F rom this video i learnt that you really need a lot of energy to make a good video and not need to worry about making a fool out of yourself.

Photo Shoot and Edit Posters for an Album

Learning comment
From completing this task i have learnt how to use photoshop effectively. Before this task i had not used photoshop and only take photos on an iPhone, first i learnt about the different settings on the camera and the most useful for photo shop. After this i had to layer the two photos so i was able to rub out most of the picture of me lying down which involved zooming in an extreme amount. With some help from my pears i was able to make the picture above. something i would do differently next time is to not wear the same collard shoes as the colour of the material i need to remove.

Branding Research

Learning Comment
After completing this task i understand the importance of using synergy when creating a brand for an artiest. For an effective brand to come together all five secret parts of the brand must fit together and interflow to make a solid brand that is easily recognisable to customers. Meany artists however do not fit all five aspects together which make them more interesting people and so there is a balance which I must achieve when creating a brand for my artiest.

Analysis of Digipak Adverts

Analysis of Digipak Adverts from JacobDMBird

Lip Syncing Take One

30 Cut Chorus

 Learning Comment
from this task i learnt that to get a music video to look good you do not need a detailed story board, it is much better to have an open mind and see what ideas occur when filming is taking place. I have also learnt that it is very important to have the cuts on the beat of the music as in this task i haven't and it becomes very noticeable. I have also learnt that it is very important to have very quick cuts (depending on the type of music) and very short camera shots to keep with the pace of the music. Finally i have learnt that the story dose not have to actually follow what the Lyrics of the song are although this would most defiantly make a better video if the story being told relates to the lyrics.

History of Music Videos

Learning comment
After completing this task i have not only learnt about how music videos have changed over time, but how important music videos are. When making my own i now have a better understanding of what society today expect of a music video ad know that the story of he video is just as important as the narrative. This will also help me when it comes to my project as i have noticed many convections that music videos (even the old ones) are using for example just some of these are the narrative and performance being equally important, and in some cases the narrative is even more important than the music itself. To me this means that i will have to insure that the narrative of my music video is very good and a little over the top.